On Thursday night and Friday morning, the country was introduced to yet another embarrassing controversy. Hoosier born, late night comedian, David Letterman was forced to reveal that he wasn't above a little sex in the workplace.
This has some sarcastically making light of the late night comedian who has made a reputation of his Top Ten List, that the heading the Top 10 List of Questions Dave Must Be Asking Himself now is: "Why didn't I listen to the old man when he told me, 'Never stick your pen in the company inkwell’ ?"
The impetus of these revelations was a result of an accused extortion attempt on Mr. Letterman. The person being charged in the extortion scheme is 48 Hours Producer, Robert "Joe" Halderman. Mr. Halderman pleaded "not guilty" at his arraignment in
Manhattan Supreme Court on Friday. He is being represented by defense lawyer, Gerald Shargel.
In the courtroom, Gerald Shargel said ominously there are a lot more skeletons in this closet.
"This story is far more complicated than what you heard this afternoon," said Shargel, who also represented the late mob boss John Gotti.
Letterman was forced to be a standup guy Thursday when he faced the camera and told the truth: "I have had sex with women who work for me on this show."
It was a refreshing for Americans to hear his confession as we are used to being lied to by Bill Clinton, Sen. Larry (Wide Stance) Craig, South Carolina Gov. Mark Sanford and John Edwards.
A spokesman at the talk-show host's company said no sexual harassment complaints have been made against Letterman, who is the owner, the boss, and the CEO.
Many companies allow consensual relationships among employees, and there's no law against it. It may be reckless, but reckless isn't necessarily a crime.
The extortion material appears to have come from Halderman, when he left Letterman a copy of the female co-workers diary, and threatened to use its contents as the basis of a book and screenplay unless Letterman paid him, prosecutors say. Some have questioned the validity of a one page 'screenplay'. The price of the screenplay was $2 million dollars"
Since the news has gone public, additional co-workers have come forward to admit to relations with Mr. Letterman. What the final number will be is yet to be determined. It is felt by some that since the identity of some individuals has been revealed, others will continue to feel more comfortable. So, it may be a while before the extent of the transgression. Who knows how many more will pop up in the coming days? Letterman has had no further comment since his confession Thursday night.
How Letterman's wife, Regina Lasko, will deal with this new revelation is yet to be determined.
Crisis management experts gave high marks to David Letterman’s frank on-air revelation Thursday of a $2 million extortion attempt that threatened to reveal the late-night talk show host’s sexual liaisons with female staff.
Letterman took control of the story by releasing the information on his own terms and portraying himself as a victim - key elements to a successful crisis communications strategy, experts said.
"He controlled the delivery of the message, and he got the information out at the time and in the way that he wanted to do it," said Justine Griffin, senior vice president of crisis communications for Rasky Baerlein Strategic Communications. "He did it very much in his own brand of humor, and it was very true to his personality."
Letterman’s statement that he didn’t plan to address the issue publicly much more also scored points with Griffin.
"The crises that really start to kill someone’s reputation are the ones that drip, drip, drip - a piece of information comes out, and three days later there’s another story with another angle," she said.
"His management is really significant not only for him as a performer, but for him as a human being - meaning that the way he that he managed it could impact people’s lives," Sterling said.
Letterman’s public airing of the matter on one of late-night’s top-rated shows resulted in the best possible outcome for him, said Ann Murphy, a vice president at O’Neill and Associates.
Helene Solomon, CEO of Solomon McCown & Co., gave Letterman plaudits for "marching through the story in a very transparent and personal way" that she believed was both bold and quite powerful. But she drew the line at his humor. At one point, Letterman joked, "I know what you’re saying: ‘Oh, Dave had sex!’ "
"Unless details start coming out that make this more complex ... the age of the women, or the number, or the circumstances ...this won't have any lasting impact," said Syracuse University Prof. Robert Thompson, a pop-culture expert.
Letterman's willingness to go public with the extortion plot and his sexual dalliances with several employees before the story got out was a smart move and may have softened the blow.
Public relations veteran, Cindi Berger of PMK/HBH said it was, "very smart to get ahead of the story, particularly because they arrested the guy that day ... He was able to control the message."
The decision to go public - and do so on his Late Show - came from Letterman's camp, a CBS spokesman said.
"We think it was appropriate for Mr. Letterman to disclose the matter publicly as he has, and we are continuing to cooperate with the authorities," the spokesman said.
Many don't expect any long-term damage to Letterman. Some have commented that the likely response will be, "I'm sure there are people who are disappointed," and "wish you didn't do that, we love you any way."
David Letterman has many good things through his charitable contributions over the years. It is unfortunate that he has had to prove that he is human and thus fallible.
One author, more creative then I, has developed the following Top Ten List. It will be left in place of the questions for today’s story.
10. This is the best-ever Stupid Human Trick
As an investigative producer for CBS News, Mr. Letterman's alleged extortionist, Robert (Joe) Halderman, is intimately familiar with crime and punishment, yet when it came to the blackmail payout, he asked for a $2-million personal check, prosecutors say, one of the most traceable forms of currency in the world.
9. He's no Eliot Spitzer
When the one-time New York governor admitted his serial infidelity last year, he did so on a Monday, allowing the story to build through the weekly news cycle. But in discussing his own sins with viewers on a Thursday night, Mr. Letterman got his side of the story out just before the weekend, drastically reducing the number of reporters who will be chasing the story for the next two days.
8. He's the Tylenol of Late-Night Hosts
Experts say Mr. Letterman's mea culpa was textbook crisis management, allowing him to save both his own brand and that of CBS. "He was open, honest, forthright and transparent," said Harlan Loeb, head of the U.S. crisis management branch of public relations company Edelman. "From a reputational perspective, he had a fiduciary duty to CBS, and he made a clear effort to align his remarks with the enterprise risk he created for the company."
7. If the scandal continues, the world economy won't survive
Office workers across North America hit Twitter, Facebook and other social-networking sites yesterday to discuss the scandal, crippling productivity just as the United States announced another 263,000 lost jobs last month. Sure the scandal is good for tabloids, but you can't sell 'em if nobody's got the money to buy 'em.
6. He has friends in high places
If coverage of the affair turns ugly, his pals will rally to his side. Among his closest showbiz buddies: Don Rickles, Billy Crystal, Madonna and, yes, Oprah. The lead guest on Monday's Late Show is Steve Martin, who will undoubtedly help him defuse the situation. And if all else fails, he has the undying support of possibly the most influential man in TV today: Regis Philbin.
5. X ratings make the best ratings
Since the launch of the new TV season in mid-September, Mr. Letterman has steadily bested his late-night competitor, The Tonight Show with Conan O'Brien, in Nielsen audience ratings, averaging five million viewers during the first week. Mr. O'Brien, meanwhile, is averaging 2½ million. If anything, Monday night's show will likely push Mr. Letterman's numbers past the seven million mark he reached for his mid-September broadcast with U.S. President Barack Obama.
4. Ketchup
Because it goes with everything.
3. Folksy humor makes scandals seem innocent
In making his Thursday-night confession, even Mr. Late Night seemed surprised by the audience response. "Why are you laughing?" he asked his studio audience after revealing details of his "creepy" affairs. He also got big laughs when he said: "If you know anything about me, I am just a towering mass of Lutheran Midwestern guilt."
2. Late-night viewers are more forgiving, or at least sleepier
Remember Hugh Grant? In July, 1995, the British actor chose The Tonight Show with Jay Leno as his first public appearance after his arrest for soliciting a street prostitute in Los Angeles. "What were you thinking?" asked Mr. Leno. Tonight Show ratings soared and Mr. Grant's career resumed (more or less).
1. Come to think of it,
what exactly did he do wrong?
Mr. Letterman's admitted to having an affair with co-workers, and apparently before his marriage to long-time girlfriend Regina Lasko last March. "If it was a consensual relationship, he's not in trouble for sexual harassment," said lawyer Deborah Katz on CNN yesterday. "Poor judgment, undoubtedly, but not legal trouble."